David Kelley, the founder of IDEO and creator of Stanford’s d.school, along with his brother Tom Kelley, a partner at IDEO and author of the bestseller “The Art of Innovation,” have penned a compelling and influential book that reveals the creative spark within each of us. Contrary to the common belief that creativity and innovation are reserved for the so-called “creative types,” these two esteemed experts in innovation, design, and creativity demonstrate that everyone has the capacity to be creative. Through a captivating and motivational narrative filled with stories from their time at IDEO, the Stanford d.school, and collaborations with leading global companies, David and Tom Kelley pinpoint the principles and strategies that empower us to harness our creative potential in both our professional and personal lives. This book is a guide to enhancing productivity and achieving success in all aspects of our lives and careers.