This expansive and insightful guide, which avoids an excessive level of technicality, thoroughly explores the core tenets of data science and provides a roadmap for developing “data-analytic thinking.” This mindset is crucial for deriving actionable insights and business value from the data you gather. As you become proficient in the principles of data science, you will not only grasp the wide array of data mining methodologies that are prevalent today but also understand the foundational concepts that are key to employing these techniques to address business challenges effectively.

Drawing from a curriculum that Provost has meticulously crafted and taught at New York University over the past decade, “Data Science for Business” offers practical examples of real-world business issues to vividly demonstrate these principles in action. The book not only equips you with the skills to enhance the dialogue between business stakeholders and data scientists but also empowers you to engage thoughtfully and strategically within your organization’s data science initiatives.