This comprehensive guide, created by the pioneers of Growth Hacking—one of the most sought-after business methodologies in Silicon Valley and beyond—reveals the strategies behind the remarkable success of companies like Airbnb, Pinterest, LinkedIn, Facebook, and Uber. It’s hard to imagine now, but these brands once started as little-known ventures: Airbnb was a hidden gem for travel enthusiasts, Pinterest catered to a niche audience of bakers and crafters, LinkedIn was an exclusive platform for top executives, Facebook was overshadowed by MySpace, and Uber was a small player struggling against the dominance of New York City’s Yellow Cabs.

So, how did they transform from these modest beginnings into the industry titans we know today? Contrary to common belief, their rise to global prominence wasn’t just about creating exceptional products and hoping for the best. Behind their extraordinary growth lies a well-researched and meticulously applied methodology known as Growth Hacking. This approach is not only utilized by today’s leading startups but also by major corporations like IBM, Walmart, and Microsoft, as well as countless entrepreneurs, marketers, managers, and executives within the GrowthHackers.com community.

You can think of Growth Hacking as the equivalent for market-share expansion that Lean Start-Up is for product development and Scrum is for productivity. It emphasizes the importance of cross-functional teams and rapid testing cycles, all while prioritizing customer acquisition, retention, engagement, and motivation to encourage repeat purchases.

This book serves as a practical and accessible toolkit for teams and organizations across various industries, guiding readers through the process of crafting and implementing their own tailored growth hacking strategies. It is an essential read for marketers, entrepreneurs, innovators, and managers who wish to replace ineffective, high-risk strategies with more consistent, replicable, cost-effective, and data-driven results.