ISO 22329:2021 pdf download – Security and resilience — Emergency management — Guidelines for the use of social media in emergencies.
3? Terms? and? definitions For the purposes of this document, the terms and definitions given in ISO 22300 and the following apply. ISO and IEC maintain terminological databases for use in standardization at the following addresses: — ISO Online browsing platform: available at https:// www .org/ obp — IEC Electropedia: available at http:// www .electropedia .org/ 3.1 social media online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other, transforming traditional one-to-many interactions into many-to-many interactions 3.2 inaccurate information information that is false Note 1 to entry: Inaccurate information may be spread purposefully or without purpose. Note 2 to entry: The scientific term “misinformation” includes inaccurate information that is spread without purpose. 3.3 purposefully misleading information inaccurate information (3.2) that was distributed purposely or intentionally omitted information or intentionally modified information Note 1 to entry: The scientific term is “disinformation”.
4 Understanding social media 4.1 General With increasing digitalization, a growing number of social media platforms and channels are available, and the selection and popularity of these are continually changing. Social media is available worldwide but access to some platforms and channels can be restricted in some countries. Some platforms and channels focus on exchanging text messages, others focus on sharing photographs or videos, and some permit the sharing of text, photos and videos. Many can include links to any content stored on the internet. There is a connection between social media and other media such as websites, newspapers, radio and television. People also share news articles and information on social media. Annex A provides types of social media channels, platforms and related tools. The organization should: — consider the role of social media in the context of its overall communications strategy, including crisis communication, and how the social media strategy is implemented in the organization; — understand that the extent to which information is shared depends on the application on which it was shared and the privacy settings of the user who shared the content; — understand that social media is operated by private companies, and it is governed by their own terms of service or user agreement. 4.2 Utilizing social media 4.2.1 General The exchange of information through social media will depend on the organization’s communication strategy and whether the organization is operating before, during or after incidents or crises. The organization should consider: — how social media can improve the organization’s capability to manage incidents and crises; — how social media can reduce the organization’s risks by considering risks that can potentially be affected by ineffective communication; — how fit-for-purpose the organization’s social media policies and procedures are to determine if changes are required.