“The Greatest Business Decisions of All Time” explores significant decisions made by influential companies like Apple, Ford, IBM, and Zappos that dramatically impacted their success and the business landscape as a whole. The book highlights how these radical choices—ranging from product innovations and shifts in strategy to groundbreaking leadership decisions—shaped the trajectory of these organizations.
Success stems directly from the decisions we make—action only occurs when a choice is made. In the business world, millions of decisions are taken every day. However, it is uncommon for a leader to make a choice so significant that it not only changes the direction of a single company but also reshapes the entire business environment. These crucial decisions often go against conventional wisdom. Although they may seem straightforward in hindsight, they are frequently fraught with drama, doubt, and intense pressure.
Consider the following questions: Why did Apple’s board choose to bring Steve Jobs back? What led Johnson & Johnson to recall every bottle of Tylenol after a contamination scare that involved only a small batch? What motivated Henry Ford to double the wages of his autoworkers, and how did this choice transform the American economy for the next century?
Management consultant Verne Harnish, CEO of Gazelles, along with the editorial team at Fortune, explores the stories behind these landmark business decisions. This original book provides an inside look at the thought processes that contributed to these pivotal moments and demonstrates how these decisions have shaped the perspectives of today’s top leaders. Additionally, the book features a compelling foreword by management expert Jim Collins, author of “Built To Last” and “Good To Great,” who highlights the essential role of decision-making in building a successful company.
PRAISE FOR FORTUNE’S GREATEST BUSINESS DECISIONS
“CEOs confront thousands of decisions annually, but only a handful can significantly impact a company’s brand, performance, and culture. IBM has mastered the art of making ‘big bets.’ This book succinctly examines these critical decisions and the strategic moves by C-suite executives that distinguish winners from their competitors.” – Samuel J. Palmisano, Chairman and former CEO, IBM
“A fantastic resource! Learning how others make impactful decisions can improve your own decision-making skills. This engaging and practical history has the power to change your approach to decision-making. It’s essential reading for decision-makers at all levels!” – Marshall Goldsmith, named the No. 1 Leadership Thinker in the World by Thinkers50, is a consultant and the author of the New York Times bestsellers “MOJO” and “What Got You Here Won’t Get You There.”
Overall, the book serves as both a historical account and a source of inspiration for current and future business leaders.
