For those who are new to the world of internet marketing or business at large, I believe it’s beneficial to delve into some fundamental concepts that will provide a clearer understanding of the broader landscape of internet marketing. Many newcomers to this field approach internet marketing with a flawed perspective, lacking a proper grasp of some essential business principles, which can only result in increased failures and frustration. I recall my own initial misunderstanding of marketing, which I mistakenly believed was solely about advertising and sales, essentially boiling down to the act of persuading or “pushing” someone to purchase something they might not actually need. This misconception is quite common, but it’s a fundamentally incorrect mindset.
Let me clarify this further. To begin, let’s discuss the “lifeblood” of all businesses and the economy: money. This term can stir up negative emotions in many, but often, these feelings stem from a lack of understanding and our upbringing, which has shaped this negative perception. Money is merely energy and a quantifiable measure of the value you create. Its worth is determined by what the market currently deems valuable. It’s simply a tangible and quantifiable method to demonstrate the value we or others place on something. Money is neither inherently good nor bad; it merely amplifies aspects of our character that we already possess.
What, then, is value? It can be subjective, but typically, it’s a solution to a problem, an answer to a question, or something that provides a benefit to someone or something. In other words, anything that improves someone’s or something’s situation compared to before. Whether you believe it or not, the amount of money in your bank account at this very moment is a reflection of the value (or perceived value) you have contributed to society.
The real question you should ask yourself is: How many people are you serving, and how much value are you providing to them? To illustrate this point, consider movie stars. They earn millions of dollars annually. Why? Because they deliver value to millions of people through their films.
